THE WHY, BEHIND THE LABEL
My love for textiles runs deep. Born and raised in India, I was mesmerized by the vibrant colors found in traditional Indian garments - saris and punjabi dresses. What made these garments unique was the local art of weaving, embroidering, printing, and transforming the fabric.
It was a time when women took pride in wearing and treasuring the finest cottons and silks. Craftsmanship was valued. And tailors commanded the time and price.
Pronounced in two syllables "Poh | shahk",
the name is inspired by a Hindi term
“poshak” which refers to dress, clothing or
a garment worn by men or women
THE WHAT, AND THE HOW
Poeshaq aims to produce products that your skin favors - what goes over your body matters as much as what goes inside your body
Handcrafted in small batches with limited collection - I design and produce women's clothing in natural fibers. Oeko-Tex Certified where possible
Top quality raw materials - are sourced from across the world in an attempt to establish provenance as best as possible
This is a passion project - which is kept nimble so I can evolve and be a better version of myself every day
THE FOUNDER'S JOURNEY
After almost a decade of working in New York City, and having very little time to myself, I felt the need to pause and reflect.
I quit my job in advertising to pursue a childhood passion - to create and design products that brings joy, comfort, and style with a sense of gratitude towards nature. I wanted to design a smart-comfort wear line made from quality fabrics. Understated elegance is my motto. But, I had no industry knowledge or experience.
There is an immense power in knowing that you know nothing. No preconceived notions just tried and tested - trial and error method. I scoured the internet for best in class materials - 'how-to' videos, pattern books, online sewing forums, and enrolled for a 'how to operate a sewing machine' class. A year later, I was ready to do a soft launch when the world braced itself for a COVID-19 pandemic.
A bend in the road perhaps - I took this as an opportunity to refine my collection, build more content for my website, learn the ins and outs of setting up a sustainable business practice, get to know my audience, and engage with them.
As of this writing, I am the sole member of this small clothing business. The current collection is designed, cut, and sewn by me at my home studio. If you like my work, have a question, or want to offer a constructive feedback, please feel free to reach me via the contact form or follow me on Instagram @poeshaq
FOUNDER AND DESIGNER